PRESS RELEASE
Altavia announces
the acquisition of Sina Retail,
an Asian retail design and project management agency
Paris, May 09 2023 – Altavia group, the world's leading independent network dedicated to Retail Marketing Services, acquires the Sina Retail agency and strengthens its presence in China and in the Travel Retail channel and Luxury sector.
Founded in 2009 by Xavier VAN GAVER, Sina Retail is a retail design and project management agency based in Shanghai, Hong Kong, Guangzhou and Hainan. Specializing in the cosmetics, beauty, fragrances, wine & spirits and accessories industries, Sina Retail acts as a one-stop agency for creative and innovative turnkey solutions, including retail strategy, concept creation, store branding, digital solutions integration, interior architecture, category management, merchandising and activations.
Sina Retail capitalizes on a deep knowledge of the Chinese market and more broadly Asia, a long experience in the Travel Retail channel as well as an established network of Chinese and regional production partners and service providers.
From ideation, design development, project management to logistics and build, the agency delivers from temporary marketing concepts to detailed permanent brand implementations for luxury brands as Dior, Guerlain, Givenchy, Benefit, Shiseido, Clé de Peau, Nars, Jurlique, Augustinus
Bader, Essilor Luxottica, Rémy Cointreau…
Sina Retail Founder, Xavier VAN GAVER commented: ‘We are really glad to join Altavia, a leading international group with whom we share a passion for Retail. Our growing international presence will be made possible thanks to Altavia’s international network. Altavia’s leadership in retail
consultancy and services will also enable us to offer a more complete answer to our customer’s needs in Greater China and Asia regions’.
By joining Altavia, Sina Retail is leveraging the group's existing presence in China, Korea and Japan and global network of agencies and various expertise. It will be part of the global Altavia Travel Retail platform that offers consultancy, design and implementation to airports authorities, duty free and F&B concessionaires as well as brands.
Thanks to this acquisition, Altavia increases its presence in China, in Asia overall. It expands its portfolio in Luxury, Beauty, Wine & Spirits, Accessories and re-enforces its capabilities in the fast recovering and strategic Travel Retail channel.
Global Managing Director, Altavia Travel Retail, Hugo VANDERSCHAEGH adds: “For years Sina Retail has built a solid experience in Asia to become a trusted partner of some of the most demanding and renown travel retail brands. Working with Xavier and his team, Altavia Travel Retail will further deploy it services in the region; digital services to brands, strategic retail consulting to airport authorities and large-scale retail design to duty free and F&B operators.”
According to Altavia’s Founder & CEO, Raphaël Palti: “‘With Sina Retail we share the same desire to enrich the customer journey with engaging and compelling experiences for retailers and brands activations. This acquisition allows us to expand our capacities within the luxury segment and to reinforce our Travel Retail strategic global offering in China and in Asia more broadly.”
ABOUT ALTAVIA
Altavia is the first independent global network dedicated to Retail Marketing Services.
Founded in 1983 by Raphaël Palti, its Chairman and CEO, the group offers Commercial Activation solutions
specially adapted
to the needs of the retail industry. Present
in 45 countries on 4 continents, the Altavia group supports more than 500 retail brands and stores. In 2022, Altavia has 2,800 people and a turnover of 801 million euros.
Creative Commerce & Marketing Execution at the service of customer relationships.
The customer: the alpha and omega.
Altavia finds creative, technological, responsible and efficient ways to improve the quality of customer relationships on a daily basis. We are involved in the entire value chain: from consulting and creation, to execution, to deployment and installation.
Since its creation, Altavia has defended an open and lively commerce, creating encounters, mixtures and opportunities. A radically human commerce.
Retail for Humans.
ABOUT ALTAVIA TRAVEL RETAIL
Altavia Travel Retail is the dedicated travel retail division of Altavia group, present in Europe, Asia and the Middle East, delivering consultancy and creative solutions to hub operators as well as to retailers & brands.
It provides consulting services to hub operators; retail strategy, omnichannel solutions and master planning. Its team of retail architects designs large scale retail, F&B, services and leisure spaces in regional and international hubs. Retailers and brands partner with Altavia Travel Retail to conceptualize physical and digital retail concepts that are implemented globally.
ABOUT SINA RETAIL
Sina Retail is a multi-disciplined creative and project management agency specialized in the luxury beauty, wine & spirits and accessories industries. Established in China for almost 15 years, Sina Retail facilitates global brands retail roll-out and activations in China and more broadly in Asia, as well as supporting local brands in reaching their global ambitions in both domestic and travel retail channels.
PRESS CONTACTS
Altavia
Laura Sévénier - Head of communication
l.sevenier@altavia-group.com - + 33 6 24 59 06 43
Altavia Travel Retail
Hugo Vanderschaegh