October 2021, West Nanjing Road Shanghai China


The Brand

Global beauty company Avon recently celebrated its 135th anniversary by opening its first Chinese mainland flagship store in downtown Shanghai famous West Nanjing road commercial street.


The flagship store is focusing on Anew Renewal Activating Serum with Protinol and the newly upgraded Avon Little Black Dress Charm fragrance series.


Sina Retail teams are proud of having contributed to the design creation and project management of this flagship store including the integration of a truly immersive experience with an interactive area for customers to try out the products and take selfies.

   Experience Bar

Skin Lab

Immersive Experience

Immersive Experience

Livestreaming room

Gifting Area

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