April 2021 Hainan, Macau


The Brand

Since 1828, GUERLAIN, the Parisian alchemist of beauty, is a story of creative, daring and transmission. Their new Orchidée Impériale lifting serum perfectly embodies the spirit of excellence for which Guerlain is known. This Micro-Lift Concentrate is a dazzling combination between technology & nature, which required an equally remarkable animation launch!

SINA Retail & Image* crew feels very grateful to all GUERLAIN teams for this latest collaboration in China, which resulted in a three-part work of outposts, better seen as enclaves of Elegance.

The trilogy, all installed on the very same night by our different teams, can be seen at the following locations:
CDF Mall, Haitang Bay (Hainan – China)
Mova Mall, Haikou (Hainan – China)
& T Galleria by DFS/Four Seasons (Macao – China)

Sanya Haitang Bay

Hainan, Haikou


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