CLE DE PEAU BEAUTE

The Brand

The premier luxury skincare and makeup brand from Shiseido Cosmetics was founded as the ultimate expression of elegance and science... but this newest outpost creation is nothing else than a pure gem fully epitomizing the brand core values!

Cle De Peau Beaute has launched a Pop Up Store at China Duty Group, Haitang Bay Sanya in February 2021. Combining online and offline experience to promote its Radiance Serum and the brand.

Sina Retail & Image realized the whole production and installation of the Pop Up and participated in the creation of the retailtainment. 

Through an amazing Phygital customer journey, visitors are invited to a new retail experience and… to unlock the Power of their radiance!

Click here to learn more about the project: https://www.moodiedavittreport.com/how-cle-de-peau-beaute-and-cdfg-unlocked-the-secret-of-radiance-in-hainan/