BRAND CASE STUDY

EVOLCARE: Bringing a Mindful Skincare Brand to the Millennial Audience

THE BRAND

Based around the holistic concept of LOVE & CARE, Evolcare is a new clean beauty brand that brings natural and mindful skincare to Asian Millennials. The brand just launched in Malaysia, both online and offline, and will enter Hong Kong, Taiwan and Japan from 2020 onwards.

THE CHALLENGE

The Evolcare team was looking for a full service solution across brand definition, visual identity, packaging design, website and retail design. Later in the brand creation process, the scope of work extended to art direction, marketing strategy and digital content creation.

THE SOLUTION

We established a close cooperation with Evolcare and started the process with a co-creation workshop in order to profile the core consumer, align on the positioning and prioritise messages and channels of future brand communications. We then built the brand book and visual identity system, designed the product packaging as well as the look & feel of the online shop.

After designing the first Evolcare flagship store in Kuala Lumpur, we formulated the 2019-2020 marketing plan and directed photo/video shootings and digital content creation. While Brand Absolute designed the shop space, it was a joint effort with Sina Retail & Image, our sister agency who manufactured and installed the equipment.